ThinkSafe campaign
Evaluation of the ThinkSafe campaign
2006 ThinkSafe evaluation
WorkSafe appointed Patterson Market Research (PMR) to complete a survey to evaluate the ThinkSafe Small Business Assistance Program. The Program represents a new direction for ThinkSafe moving away from the traditional mass media campaign to more direct assistance for small businesses. The evaluation was designed to measure satisfaction with the implementation and the impact of the Program on the business as well as to determine if the Program could be improved in any way.
Please click here to download a summary of the 2006 evaluation findings. [45kb PDF]