Consumer Protection recognises that while advertisers generally make every endeavour to be accurate, there will be occasions when errors occur.
We recommend that as soon as a mistake is identified, you place an apology or clarification statement in the publication in which the error occurred.
If the error was in a catalogue or brochure, then a newspaper correction would be an acceptable means of alerting the public.
Similarly, prominent notices at store level informing any prospective customers of the misrepresentation are also good practice.
Such publication of corrections does not mean that, in certain circumstances, Consumer Protection will not carry out further investigations.
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