Illustrations and photographs

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Business / companyConsumer

Photographs, drawings and other images must correspond with the advertised price and product.

The reader or viewer should reasonably expect to be able to buy the product featured at the price mentioned.

For example, it would be considered a breach of fair trading law to show a current model product if, in fact, the price shown is for a superseded or inferior model.

Similarly, it would be misleading to use the words "From $X" and depict only the top of the range product.

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