Consumer Protection embraced National Youth Week (1-10 April 2011) as an opportunity to encourage young Western Australians to be smart shoppers and know their rights. A special youth web page was developed(www.commerce.wa.gov.au/youth) and promoted through the WA media.
Community education events culminated in a stall, run by three of Consumer Protection’s graduate officers, at Youth Week WA’s ‘Chillin at the Y’ in Leederville on Saturday 9 April 2011. Karina Schaap, Jonathan Georgiou and Clarence Paul (pictured) engaged with about 45 young people, giving out free branded items such as lollypops, wristbands and stress balls.
The graduate officers also supplied information and publications. This included a specially-developed credit-card-sized wallet insert, which promotes key points of the Australian Consumer Law and invites young consumers to make use of the Consumer Protection general advice line, website and social media accounts.
Five young consumers each won a $30 iTunes gift card, in a prize draw designed to encourage event attendees to ask Consumer Protection a question.
Most of the kids who took part had pre-paid mobiles and some bought things online – these potential consumer issues were noted to help with future educative messages.
Throughout Youth Week Consumer Protection interacted with organisers and participants through Facebook and Twitter. This was well-received by the social media community, with several people clicking “like” on Facebook updates and photos, and a number of retweets (re-issuing) of Twitter posts and images.