Buy My Duck short film competition
About Buy My Duck!
The inaugural Buy My Duck! short film competition was the first of its kind in Australia and attracted more than 50 entries from individuals and school groups. The competition was created by the Department of Consumer and Employment Protection and hosted by Revelation Perth International Film Festival.
Although they might have a reputation for being outspoken and streetwise, young Australians are some of the most disenfranchised consumers in the country. Compared with other consumers, the under 25s have little understanding of their rights and are the least knowledgeable and least confident consumers.
Young people are sometimes reluctant to complain or take action when they have a problem. As consumers, young people can be especially vulnerable because they are often targeted for their disposable income and discriminated against because of their age.
Why a short film competition?
Knowing that traditional sources of information such as newspapers and brochures often fail to reach this group, the Department of Consumer and Employment Protection consulted with the experts to find a better way of communicating with young audiences.
The result was Buy My Duck! – a colourful and vibrant film making project which used the creative skills of young people in the community to help deliver its message.
The brief for the film was that it be a short film (no longer than 10 minutes in duration) and could be used by the department to reach young consumers and make them aware of important consumer issues.
Many budding young directors responded to the challenge (and the $10,000 prize) pitching their creative talents at issues such as tenancy, scams, buying cars, credit card debt, mobile phones and shopping rights.
All of the entries received were of a really high standard and provided a unique look at the attitudes and opinions of young West Australian consumers.
The winner of the competition’s open category was Sambodhi Field who picked up a $10,000 prize for his challenging piece titled “Consume this: A stockumentary.”
13-year old Tim Green was the winner of the under 17 schools division with his entertaining animated feature “Skam.”
Consume this: A Stockumentary
Dir: Sambodhi Field
Dir: Tim Green