Flash new approach to young consumers
About the project
The Department of Consumer and Employment Protection approached Curtin University’s Multimedia Design course to develop the project using Macromedia Flash software.
The students created interactive scenarios and role-play on consumer protection issues including shopping rights, tenancy, buying a car and managing credit cards. The project is aimed at youth aged 18 to 24.
The use of Flash allows young people to interact with the software, coming up with different responses and scenarios. Flash is also relatively affordable and easy-to-use.
The winning entries...
Consumer Protection Commissioner Patrick Walker said Consumer Protection developed the project because young people generally do not like to read government publications. Instead, they get their information from the Internet, television, radio, magazines and film. Young people are one of the most vulnerable sections of the community and are often not aware of their rights and responsibilities as consumers. “We are always looking for ways to tap into the “Internet generation”, and who better to help us do this than young people themselves,” Mr Walker said.
“The popularity of computer games shows that computers, together with interactive narrative, can have a powerful effect on young people. “Technology and the way information is provided is changing rapidly and as a government department, we need to respond to this.’”
Mr Walker said the project gives the Curtin multimedia students real work experience as information designers, working with a client who wants them to be creative.
The Multimedia Design course at Curtin has a strong emphasis on creativity and design in the use of new technologies. Through project-based works linked to academic studies, students explore ways to take their conceptual design ideas into practice. Engaging with community projects such as this is an integral part of this process.
Congratulations to the five winners of the Multimedia project and you can view the entries using the links above.