Gift card toolkit for consumer advocacy stakeholders

This publication is for: 
ACL gift cards campaign image
ACL gift cards campaign image , by Australian Consumer Law

Gift card toolkit for consumer advocacy stakeholders

In Australia, approximately 34 million gift cards are sold each year, with an estimated value of $2.5 billion. It is estimated that $70 million of this is lost annually to expired gift cards.

Businesses and consumers should be aware that from 1 November 2019 new Australian Consumer Law gift card provisions will be in place. These new rules apply no matter where in Australia you are.

From 1 November 2019:

  • most gift cards and vouchers sold will be valid for a minimum of three years
  • expiry information must be displayed prominently on gift cards
  • certain post-purchase fees will be banned, however transaction costs such as booking fees and foreign currency conversion fees can be applied.

We would welcome your support to help raise the level of awareness, by sharing the campaign materials with your clients and networks.If you use social media, we would appreciate your support in sharing and liking our social media content. Search for #giftcards on Twitter or Facebook or follow us on Facebook, Instagram or Twitter.

To assist you promote this campaign, we’ve included the following for your use:

  • Campaign image
  • Newsletter article
  • E-flyer

We greatly appreciate your assistance with helping get the message out about these important changes.

More information on the changes to gift cards is available at

Consumer Protection
Last updated 27 Sep 2019

Share this page:

Last modified: