Advertising and promotions

All advertising should tell the truth about a product or service and allow consumers to make well-informed decisions.

Advertising rules apply to advertising in all media – print, radio, television, electronic and outdoor.

Consumers should not have to 'read between the lines'. This means that leaving out relevant facts can be just as misleading or deceptive as including inaccurate or incorrect information.

Retail advertising guide

The following retail advertising guide provides information on common ‘tricks’ used in advertising.

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