Finance offers in advertising

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If your advertising refers to the cost of credit in any way (for example, that you can provide a cheap finance deal, or you invite your customers to compare your rates), then you are required to include certain information.

Your advertisement need not contain an annual percentage rate, but it must do so if it contains an annual percentage rate and credit fees and charges are payable. In such a case, the advertisement must state:

  • that fees and charges are payable; or
  • specify the amount of the fees and charges payable; or
  • specify the amount of some of the fees and charges payable and state that other fees and charges are payable.

You may also wish to include a comparison rate. The formula for comparison rates is set out in the Credit Act.

As with the other aspects of your advertisement, you must make sure that the impression you give when referring to credit is not false or misleading

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