Consumer Protection has launched their new logo on World Consumer Rights Day with a busy year ahead planned for their work protecting consumers in WA.

The new logo incorporates the umbrella from the previous logo which represents protection but is more colourful with the aim of making it stand out.

Commissioner for Consumer Protection Lanie Chopping said the vibrant colours are designed to make the logo more noticeable, especially in a very crowded digital space.

“We are increasingly operating in the digital world and our social media presence is an important tool for us to reach WA consumers, traders and licensees so a logo that stands out will help attract attention to our very important messages,” Ms Chopping said.

“Our research found that the lively logo was more easily recognised by seniors and people with vision impairment and this was a good reason to be a bit bolder.”

Consumer Protection is progressing a range of reforms this year with new laws expected to assist the community, including: tenants affected by family/domestic violence; tenants wanting to secure furniture to prevent child injuries or deaths; consumers buying concert tickets; and those living in park homes.

One of the main functions of Consumer Protection is to achieve good outcomes for consumers who are in dispute with traders. Last financial year, almost four million dollars was recovered for consumers through the conciliation process. This amount also included money that was returned to scam victims.

“We hope the new look and logo will assist in our efforts to maintain our high profile in the WA community and encourage people to engage with us as well as inform us of any issues they might be having so we can offer some help or advice,” Ms Chopping said.

“We are here for the benefit of all WA consumers and our services are free, so I would encourage those having problems in areas that we regulate to lodge a complaint, send an email or just give us a call and we will do our best to help them out.”

More information on what Consumer Protection does is available at www.consumerprotection.wa.gov.au where consumers can also lodge online complaints. Enquiries can be made by email consumer@demirs.wa.gov.au or by calling 1300 30 40 54.

Consumer Protection logo.jpg, by Consumer Protection

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Media Contact: Alan Hynd, (08) 6552 9248 / 0429 078 791 / alan.hynd@demirs.wa.gov.au