Non-stop sales

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Business / company

Continuous advertising of goods or services at "sale" or "reduced" prices is illegal.

For example, if a retailer regularly had a "50% off sale" over a period of time, the 50 per cent price would be considered the retailer's normal or regular selling price.

"Clearance", "closing down" and "Liquidation" sales should all clearly distinguish imminent business closure and mere stock clearance.

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