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Ambush advertising

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Business / companyConsumer

Ambush advertising is when a retailer makes an offer purporting to beat any offer elsewhere.

While this can be an effective marketing tool, it may also create problems for you.

When advertising in this way, you must be prepared to honour the offer being made.  If a competitor is prepared to sell goods at a price cheaper than you could possibly match, your advertising would clearly be false and misleading.

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