Consumer Protection recognises that while advertisers generally make every endeavour to be accurate, there will be occasions when errors occur.
We recommend that as soon as a mistake is identified, you place an apology or clarification statement in the publication in which the error occurred.
If the error was in a catalogue or brochure, then a newspaper correction would be an acceptable means of alerting the public.
Similarly, placing prominent notices at store level informing any prospective customers of the misrepresentation is also a good practice.
Such publication of corrections does not mean that, in certain circumstances, Consumer Protection will not carry out further investigations.
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