Consumer Protection recognises that while advertisers generally make every endeavour to be accurate, there will be occasions when errors occur.

We recommend that as soon as a mistake is identified, you place an apology or clarification statement in the publication in which the error occurred.

If the error was in a catalogue or brochure, then a newspaper correction would be an acceptable means of alerting the public.

Similarly, placing prominent notices at store level informing any prospective customers of the misrepresentation is also a good practice.

Such publication of corrections does not mean that, in certain circumstances, Consumer Protection will not carry out further investigations.